
Amazon India Fashion Week AW'17
Event Graphics





Fashion and function
The theme for AIFW AW ‘17 was inspired by the ideas of form and function of the Bauhaus school of thought with a strong play of geometrics. The main illustrations are a graphic intrepretation of the Bauhaus Ballet. Supported by secondary graphics, a flexible and dynamic visual language was created which was carried out throughout a series of collaterals like invites, coupons, t-shirts etc. along with venue installations.
This project was done, in collaboration with Nadia Shervani, while working with Illum Design.












